My journey as an entrepreneur started at 18 when I launched my first accessories brand, and it’s been an amazing adventure ever since. With over 20 years of experience, I've worked in both creative and tech industries, leading projects ranging from fashion campaigns to software development in cities like London, New York, and Los Angeles. I've been lucky enough to collaborate with incredible brands like Harper’s Bazaar, Vogue, Nike, and Zegna, working on everything from New York Fashion Week shows to international campaigns, and developing innovative software, including a patented networking tool used at events like the United Nations in New York.

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I love working side-by-side with talented teams, guiding projects from those early “anything is possible” brainstorming sessions to delivering a final product that really brings the vision to life. I'm passionate about creative problem-solving—finding new ways to connect the dots and make things better. Whether it's integrating new technologies or improving everyday systems, I thrive on making things work more smoothly and efficiently.

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As a founder, I've worn many hats, which has taught me how to lead teams effectively and understand what it takes to get each task done. I bring an upbeat, "throw at me anything" attitude to problem-solving and believe in leading with integrity and always challenging the status quo.